Baltic Centre of Contemporary Art

Brand / Communication / Design Capital Pub Company Plc. UCA Fashion 09 Pop-in Paper, b Store BALTIC Centre of Contemporary Art Oskar Pink Objects of Desire: Selfridges Design Products 2008 Creative Review Contemporary Photography 2004 EXPANDER, Royal Academy of Art Brett Aggregates New Media / Interaction Paul Smith Jeans WIG Digital Orange Interactive TV The Future Object, V&A 3D Graphic Plastic (In Progress)

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Project Info

• Project
• Concept, identity, signage,
  book design, poster design
• Client
• Mustafa Hulusi /
  Zabludowicz Collection /
  BALTIC Centre

• Background
• Originally designed for The Expander exhibition at the Royal Academy of Art for the artist / curator Mustafa Hulusi, the 'sunburst' motif took on new form as a specially commissioned piece for the Zabludowicz Collection at the BALTIC Centre of Contemporary Art in Gateshead. Commissioned to design a limited edition book: 'Terror in the Age of the Arctic Monkeys', and assist with the conceptual realisation of the exhibition from walls to words.
• Concept
• The dynamic sunburst motif was omnipresent in the show and formed a cohesive visual expression for the graphic collateral and products that we designed to accompany the exhibition. The hi-vis sunburst, along with bespoke typographies, created a visceral visual landscape, taking the work previously developed for the incisive Expander billboards and transplanting it directly into the gallery.
  
  In the words of JJ Charlesworth:
  Now imagine an art gallery. Now imagine an empty art gallery. Now imagine a gallery after an explosion. Now imagine a supermarket. Now imagine an empty supermarket. Now imagine a supermarket that has been looted. [...] Now imagine a billboard high up on a wall. Now imagine an empty billboard high up on a wall. Now imagine a billboard that has been torn down from high up on a wall. Now imagine an art gallery.