Orange Interactive TV

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Project Info

• Project
• Concept, design and art direction,
  set build, animation
• Client
• Orange

• Background
• Advertising agency Weapon 7 asked us to create a new interactive TV campaign for Orange. The brief, quite simply, was 'Good Things Never End'.
• Concept
• The idea was to create a film that was a continuous loop. The entire film was created as a stop frame animation - mounting a 35mm camera to a Milo Rig and constructing and deconstructing the set as the camera move through the scene. The surreal landscape was a mammoth set build, taking you through the city, suburbs, out into the country and back towards the city. The interactive element of this sequence was delivered by digital TV's 'red button' options in the form graphic signposts flagging up Orange offers and information along the way.