Objects of Desire: Selfridges

Brand / Communication / Design Capital Pub Company Plc. UCA Fashion 09 Pop-in Paper, b Store BALTIC Centre of Contemporary Art Oskar Pink Objects of Desire: Selfridges Design Products 2008 Creative Review Contemporary Photography 2004 EXPANDER, Royal Academy of Art Brett Aggregates New Media / Interaction Paul Smith Jeans WIG Digital Orange Interactive TV The Future Object, V&A 3D Graphic Plastic (In Progress)

Inventive & Co.

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Project Info

• Project
• Concept, design and build
• Client
• Selfridges & Co.

• Background
• Selfridges invited us to create a window display for their flagship store on Oxford Circus, showcasing alongside a group of other established designers, illustrators, and photographers.
• Concept
• Raiding the bins of Selfridges, we used there rubbish to create sculptures of their best and most iconic designer products. This game brought into question the real value of objects and also the things that we discard. Waste paper bins became lipsticks, apple cartons became keyboards, lemon squeezers became Dyson filters!
  Each object was displayed in the windows of the Oxford Street store, and created a connection with high street shoppers who spent time guessing what each sculpture was made from.