WIG Digital

Brand / Communication / Design Capital Pub Company Plc. UCA Fashion 09 Pop-in Paper, b Store BALTIC Centre of Contemporary Art Oskar Pink Objects of Desire: Selfridges Design Products 2008 Creative Review Contemporary Photography 2004 EXPANDER, Royal Academy of Art Brett Aggregates New Media / Interaction Paul Smith Jeans WIG Digital Orange Interactive TV The Future Object, V&A 3D Graphic Plastic (In Progress)

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Project Info

• Project
• Website, design and build
• Client
• WIG Digital Photographic Retouching
• Link
• http://www.wigdigital.com

• Background
• WIG Digital asked for a simple website that allowed their clients to quickly see their work and understand their approach. The site had to be quickly updatable by them to reflect their current work as the sectors of lifestyle and product photography within which they work move quickly and the currency of their portfolio is key.
• Concept
• We developed a visual tone of voice that reflected WIG's belief that 'Less is more, more or less' by developing a minimal visual language for the website that utilized a structure so light at first glance it initially acts a web based calling card. The main idea here is that you are never more than two clicks from any of the site content. This was achieved by integrating a flash based portfolio that generates itself based on the images uploaded by the WIG team. Using a simple system font alongside this structure we gently pushed the idea that form follows function, less is more, more or less.