WIG Digital
Inventive & Co.
Project Info
- Background
- WIG Digital asked for a simple website that allowed their clients to quickly see their work and understand their approach. The site had to be quickly updatable by them to reflect their current work as the sectors of lifestyle and product photography within which they work move quickly and the currency of their portfolio is key.
- Concept
- We developed a visual tone of voice that reflected WIG's belief that 'Less is more, more or less' by developing a minimal visual language for the website that utilized a structure so light at first glance it initially acts a web based calling card. The main idea here is that you are never more than two clicks from any of the site content. This was achieved by integrating a flash based portfolio that generates itself based on the images uploaded by the WIG team. Using a simple system font alongside this structure we gently pushed the idea that form follows function, less is more, more or less.